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So, you want a website. The thing is
where do you start?
To get yourself out there in cyberspace
with a little place of your own you need to start out with two things. A
Domain and Hosting.
DOMAINS
How do you get a domain? (or address ...
i.e. www.mywebsiteaddress.com)
You pay a domain name registrar a fee per
year to own (or rent really as it’s no longer yours if you don't pay) that
domain.
When it comes time to choose your address
it is recommended that you register your sites name after all when people
think of your website, they'll think of it by name. If your name is also
your address, it’s easy for them to find you. For this reason a short
name (and therefore URL) is best. For example "mysite.com" is easier to
remember than "thisismywebsite.com" (and less chance of typing error)
If you can get the main topic into a shot
title, even better. If your website is to sell your cookies "cookies.com"
would be ideal. Unfortunately most single word domains are taken but you
could try making it even more relevant. You sell cookies that are low in fat
and sugar, so "healthycookies.com" would be an option. Healthy cookies is
taken? What about "Healthy-cookies.com”? (Some search engines distinguish
your keywords better with hyphenated names so this can get you higher
ranking although some webmasters stay away from them for reasons such as its
hard to type)
Just remember though domain names can be
of any length up to 67 characters.
HOSTING
Ok, you have chosen your domain name and
registered it, now what? Now you need to find a host. A host… what is it?
Well a
Web host rents you space for your Web files on their server, which has a
direct connection to the Internet. There are two kinds, a Virtual Web Host
(who will allow you to use your own domain name, so defiantly best for
commercial websites) or a Non-Virtual Web Host who will usually give you a
subdomain name that uses their primary domain name. For example, with a
non-virtual Web host, your address might be "http://www. somehost/ yourname/yourfile.html"
(fine for a family website or personal page… but not so good for a money
making website… no one is going to remember that name!)
Ok, assuming you go the virtual host (as
this website is about making money!) there are still things to consider when
selecting your host.
UPTIME:
The main requirement is a reliable host.
What is the point of going into business , working on getting traffic only
to have your customers find your site is down when they visit? I can almost
guarantee they wont keep trying! Nothing less than 99% uptime (uptime is the
time when it is available live for visitors) should be acceptable.
BANDWIDTH:
This is the amount of bytes that is
transferred when customers visit your website. So hosts promise “unlimited”
bandwidth, something to be wary of as this isn’t the case when you read the
small print. Bandwidth costs money, so you will soon find that if you get
huge traffic to your site that the “unlimited” actually has a limit.
Most new sites (unless they are for
storing images or software archives etc
use less than 3GB of bandwidth per month.
This amount will grow as your site gets bigger and more traffic finds you
DISK SPACE:
This is the amount of space your website
takes up. These days you can get great deals on large amounts of disk space
with some fsirly low cost hosts offering up to 500MB! For a small website
you wouldn’t need any where near this, but its better to have too much
available than to exceed your limit and get a surprise bill for extra.
TECH SUPPORT
This is a huge issue and an area where I have experienced pain in the past.
You should accept nothing less than technical support that is available 24/7
365 days a year. No one can guess when problems can arise, and just because
it is a public holiday shouldn’t mean the issue cant be dealt with promptly…
it is what you are paying them for!
I would never again sign up with a host that didn’t handle my concerns
promptly. Try and find a host that gives an alternative to email and if you
are not in the same country as your host of choice, that they offer a toll
free number ( I once spent two weeks constantly calling and being put on
hold by an overseas host… my phone bill was insane!)
EMAIL
When
you build your website you would probably want to have email addresses at
your own domain, like you@yourdomain.com. . Does the host provide this with
the package or charge extra? “Catchall”, auto responders and email
forwarders are things you may also need and don’t want to have to pay again
for, but the most important thing is can you retrieve your mail with your
email software?
CONTROL PANEL
The control panel allows you to manage different aspects of your web account
yourself without having to go through tech support. It should allow you to
do simple common tasks like add, delete, and manage your email addresses
and files, and change passwords for your account.
RECOMMENDATIONS:
Word of mouth is the best guide. I
always run a search such as “whateverhosting.com problems” on the major
search engines to checkout new companies. (some thing I learned the hard
way) people like to complain on webboards etc, but take in all opinions, one
bad review does not make a bad host. If you come up with problems associated
with that host, ask them about it.
I had such a bad experience with my last host I bombarded my new one with a
lot of questions (always promptly answered) and found that the main reason I
was hesitant to join them, was a problem that had been fixed six months
prior)
Talk to other webmasters, ask peoples
opinions and go with the host that feels right
PRICE
You do often get what you pay for with
a host… a cheap deal is no good unless it comes with quality hosting. Often
a couple of extra bucks a month will get you a better package with a quality
host.
A lot of hosts will give you a discount for paying annually rather than
monthly or quarterly, but I recommend spending the first few months with a
new host paying per month until you know they are reliable and deliver what
they promise so you can move quickly if they don’t.
See the Dollar Demon
DOMAINS and
HOSTING pages for
some suggestions.
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